our advantage

Proven ability to take a
new product from initial development to
marketplace success.

Vast knowledge of customers and the marketplace for well-planned marketing strategies.

Commitment of personnel and time in the planning stage for dramatically increased sales.

We invest in your success.


As the third generation of a successful family-run business, we understand the importance of building and nurturing relationships with our customers. Over the years, we’ve learned to provide
what matters to you:

The development of long-term goals and programs for suppliers.

Sales experts in all classes of trade with direct contact to decision makers.

Seasonal category leaders – Valentine’s Day, Easter, Spring and Summer, Halloween, Christmas
and more.


When you partner with Hoffmann Vogler,
you’re assured of expertise and stability.

About Us

And what we can do for you

Find out what makes Hoffmann Vogler the industry choice

for growing market share...and sales!


THREE GENERATIONS of sales expertise.


Since Sydney Hoffmann and Gene Vogler founded Hoffmann Vogler in 1952, three generations of family ownership have grown the business from a confectionery food brokerage into a highly respected sales and marketing company representing leading manufacturers for all classes of trade.


Today, those manufacturers, our colleagues in the industry – and, most importantly, our customers – recognize Hoffmann Vogler for our outstanding ability to deliver results.  And while we remain proudly rooted in Illinois, our sales expertise impacts the food industry nationwide.

We take great pride in our history, including Broker of the Year awards, industry acknowledgements and even a Hall of Fame inductee. Yet we’re firmly focused on the future, embracing technology and anticipating trends to take our business – and yours – to the next level.


our promise

Increased sales, new distribution and brand-building are just a few of the goals you’ll achieve when you partner with Hoffmann Vogler. We promise to:

Deliver a custom plan designed for effective action.

Expand your points of distribution and increase sales.

Provide expert sales executives to design, develop, market and sell your products to all classes of trade within the marketplace.

Personalize account planning to meet your business goals.

Offer best-in-class customer service support.

Know our market better than the competition.

Continually reinvest in technology and personnel to stay ahead of industry and customer trends.

our breadth of expertise

ENDLESS OPTIONS for maximum market impact.


Wherever you want to go in the marketplace, you won’t go it alone. Our business managers will guide you on successfully selling all classes of trade, including:



vending distributors & operators


dollar store

hotel hospitality


cash & carry

office supply


gift packers

bulk candy distributors


specialty distributors

farm supply retailers


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